Everything these days seems to be designed in such a way that people will buy it merely because it looks cool. Sure, quality comes into it (big time), but if you can buy a product that is both functional AND funky, then it’s all the more exciting. Days are long gone when you would just buy something stock standard – now it’s all about the x-factor. Does it have a cool pattern? Is it hot pink? Is it fashionable? Does it go with your outfit/computer/car/personality? You just have to look at the recent popularity of pink everything to see what I mean. I have friends who have eagerly bought a toolset, merely because it was pink. Same with the gorgeous pink Apple iPods or pink stationery.

So, in following this recent trend, I have succumbed happily to buying my every day items in exciting shades and designs, and of modern construction. I have pink pens, pink socks, sparkly hairbrushes, a bizarrely shaped but very funky toothbrush, all the way to my most recent of purchases: a pair of hot pink JVC headphones (HA-S150 On-Ear Stereo Headphones to be exact!)

Why did I buy them? You’re thinking, well, I probably needed a new pair and so bought pink just because. Not exactly. This is the power of target marketing. I have three pairs of headphones, two of them being of the Apple persuasion, and one cheaper pair from some unknown brand called Sony or something ( 😉 hehe ) So no, I certainly didn’t need another pair. I just saw these pink beauties and HAD TO HAVE. Now, as a girl, I wouldn’t normally spend my hard earned cash on anything functional and tech-like unless I really had to. I would save my pennies for clothing, accessories, makeup. But because JVC was smart enough to make a pair of headphones in this wonderful colour (or color for our American readers!) I was hooked in to buying them.

I took them to work today, and made sure I wore my matching pink scarf and ring (Hot!). The lesson here? If you make something practical and generally boring into something exciting and fashionable, you WILL sell your product. It’s just all about changing the image of the product to entice the consumer. Make it more desirable, make it fun, make it fashionable. It’s a win win situation.

My Hot Pink JVC HA-S150 On-Ear Stereo Headphones