Za Za Za – you’ve done it again Sunday, Aug 1 2010 

I have been a Za fan for a while now, since discovering their White Emulsion Range of skin care. But I had never tried any of their concealers – until now.

So, I was strolling through Farmers (as you do) with a friend recently, when I spotted the Za stand. As any decent representation of the female species would, I went to check if there was a) anything new or b) anything on sale. There was a 15% sale, so I just HAD to buy something.

That’s when I tried the Za Concealer Perfection and you know what? Wow. Covered better than I could ever have expected. Went on easily, blended perfectly and left my skin looking like I wasn’t wearing any makeup at all. Now I use it every day as part of my routine, and I have never been more pleased with a concealer. Available in three shades, packaged in a small 9g tube that is easily added to the handbag essentials, this concealer is a brilliant everyday product.

It’s available at selected pharmacies and online, along with Farmers Department stores nationwide (go the beauty card!)

Go. Buy. Enjoy.

Za Concealer Perfection NZD$17.99

AVON Glimmerstick Eyeliner Sunday, May 23 2010 

I have never been an AVON buyer. Don’t know why really – maybe because you can’t just walk into a shop and buy the products. You need a representative to order it for you after a consultation or at the very least, a flick through the latest brochure. AVON is famous for selling makeup and skin care products, but also peddles jewellery, perfume, clothing and things for around the house.

A wonderful friend of mine, who is also one of my fashion icons, informed me that she got a lot of her makeup from AVON (through her Mother-In-Law who’s one of their Sales Representatives). We had a brief discussion where she assured me the makeup was awesome (and if you saw how gorgeous this chick always looks, you’d see why I implicitly took her on her word!) So I requested a brochure and I was off on my first AVON adventure!

I ordered a few things – some skin products, lip balms and the item that has me blogging now, a Glimmerstick Eyeliner. I love eyeliner, it looks totally gorgeous on, but can look absolutely awful as soon as it smudges/crumbles. I have been having a hard time finding a good eyeliner that goes on well (a pencil is too light, a liquid option is too hard for the uncoordinated such as myself, and the glide sticks seem to smudge within seconds of application!) and so have been trying a zillion brands, hoping against hope to find that PERFECT EYELINER every girl dreams of.

Okay okay, maybe I’m going a little bit overboard here. But I was truly, 100% over the moon when I got my AVON order in and tried the liner for the first time. It went on easily, it stayed on all day without smudging, and it was unnaturally easy to apply both thinly and thickly. Glimmerstick – where have you been all my life?!

It comes in black, brown, grey, green and blue, and is infused with a slight shimmer that makes your eyes sparkle. The retractable tip and self-sharpening features means this is an easy to use, no mess, no fuss product. The cost is ridiculously low (depending on the promotion at the time, you could get this eyeliner for a couple of dollars or just over NZD$10) which means you can easily afford to replace it when it runs out.

I will never use another eyeliner again! I am converted! Thanks AVON!

AVON Glimmerstick Eyeliner

Pink Just Sounds Better Thursday, Mar 4 2010 

Everything these days seems to be designed in such a way that people will buy it merely because it looks cool. Sure, quality comes into it (big time), but if you can buy a product that is both functional AND funky, then it’s all the more exciting. Days are long gone when you would just buy something stock standard – now it’s all about the x-factor. Does it have a cool pattern? Is it hot pink? Is it fashionable? Does it go with your outfit/computer/car/personality? You just have to look at the recent popularity of pink everything to see what I mean. I have friends who have eagerly bought a toolset, merely because it was pink. Same with the gorgeous pink Apple iPods or pink stationery.

So, in following this recent trend, I have succumbed happily to buying my every day items in exciting shades and designs, and of modern construction. I have pink pens, pink socks, sparkly hairbrushes, a bizarrely shaped but very funky toothbrush, all the way to my most recent of purchases: a pair of hot pink JVC headphones (HA-S150 On-Ear Stereo Headphones to be exact!)

Why did I buy them? You’re thinking, well, I probably needed a new pair and so bought pink just because. Not exactly. This is the power of target marketing. I have three pairs of headphones, two of them being of the Apple persuasion, and one cheaper pair from some unknown brand called Sony or something ( 😉 hehe ) So no, I certainly didn’t need another pair. I just saw these pink beauties and HAD TO HAVE. Now, as a girl, I wouldn’t normally spend my hard earned cash on anything functional and tech-like unless I really had to. I would save my pennies for clothing, accessories, makeup. But because JVC was smart enough to make a pair of headphones in this wonderful colour (or color for our American readers!) I was hooked in to buying them.

I took them to work today, and made sure I wore my matching pink scarf and ring (Hot!). The lesson here? If you make something practical and generally boring into something exciting and fashionable, you WILL sell your product. It’s just all about changing the image of the product to entice the consumer. Make it more desirable, make it fun, make it fashionable. It’s a win win situation.

My Hot Pink JVC HA-S150 On-Ear Stereo Headphones